Lars Cretz
Co-founder · finance, design, ads and AI
Builds how HÏ Grip looks and grows: from design and Meta and TikTok ads to AI, R&D and fulfilment.
We accelerate the movement of every athlete.
What is HÏ Grip's mission?
The mission of HÏ Grip, the Dutch performance sportswear brand behind Performance Grip Socks, is ‘we accelerate every athlete's movement’: we develop technical, comfortable and innovative sportswear that goes a step beyond the current offering, with the best value for money.
Philosophy
Sportswear as the foundation of performance.
Everything we make, say and choose starts here.
Mission
HÏ Grip makes sportswear the foundation of performance.
So athletes can go further and get more out of themselves.
Comfort · keep performingConfidence · confidence in every stepInnovation · on top of the game
Read what these three core values mean in HÏ Grip's core values on About us.
Feeling
Appreciation. Self-confidence. A winning mentality.
That is what we want you to feel when you wear HÏ Grip.
Why does HÏ Grip exist?
HÏ Grip exists because three athletes, driven by their passion for sport and performance, have always had to carve their own path. They never give up, believe in the future, in making an impact, in a vital and healthy Netherlands and in perseverance, and wanted to translate that belief into sportswear.
Five working principles
Real performance starts with innovation, confidence and comfort. Our five working principles make that tangible in everything we build, choose and say.
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Quality over quantity
No unnecessary products or fleeting trends, but thoughtful sportswear developed to perform for the long term.
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Do what you promise
An honest story, without empty promises. We deliver what we communicate, on and off the pitch.
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Passion for sport
Sport is in our DNA, and you can feel it in every detail, from design to product development.
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Always go the extra mile
Not 100%, but 110%. We consistently set the bar higher than good enough: in our products, in our service and in ourselves.
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We always keep going
Even when things get tough, we keep looking for a solution. We learn from setbacks and keep building until it is right.
What does performance mean to HÏ Grip?
For HÏ Grip, performance is more than scoring the winning goal: it is every moment when someone keeps going a little longer than usual, on and off the pitch. Performance is the central idea behind everything HÏ Grip makes, says and chooses.
A feeling of invincibility.
Keeping going when others stop.
Achieving a result, in the form of a score.
Finding the shortest route to the best result.
Putting the best version of yourself into action.
Going a little longer than usual.
We keep improving, innovating and pushing boundaries. Those who give their all never lose to themselves.
Who is behind HÏ Grip's mission?
HÏ Grip is led by three founders, Lars Cretz, Tigo Twigt and Timo Heijligers, who founded the brand at Rotterdam Business School in December 2024 and are building it alongside their studies. Each owns part of the mission: brand and growth, customers and partners, and product and purchasing.
Tigo Twigt
Co-founder · sales, B2B and website
Builds sales and B2B relationships with clubs and retailers, and keeps the website, email marketing and customer service running.
Timo Heijligers
Co-founder · purchasing, imports and B2B
Makes sure the socks arrive: purchasing, imports and R&D, alongside B2B sales, finance and ads.
We lay the foundation, you perform.
Find their sports, photos and own words in the three founders on About us
What does HÏ Grip's mission mean for you?
For you as an athlete, HÏ Grip's mission means your equipment no longer holds you back. Starting with Performance Grip Socks for our core sports of tennis and padel, football and rugby, it means less slipping inside your shoe and full focus on the game and the result.
More than 3,500 athletes have now chosen HÏ Grip, and we are rated 4.6 out of 5 on Trustpilot.
Those who keep going decide where it ends.
Our mission is where we stand today. Read our vision to see where we are heading. Curious how it began? Read the story of Team HÏ Grip